Nicole König - Copywriter & Marketing Coach
This Freelance Insights interview features bilingual content curator and abundance marketing coach Nicole König.
Nicole and I first met just over a year ago, when she offered me a free 1:1 strategy session because of my contributions to her Facebook group, Marketing for Wordsmiths. Skip forward to today and I’m now a moderator for that group, I contributed a guest post to her blog about gratitude journaling, and she interviewed me for an episode of The Buddhified Business Podcast. A lot can happen in a year!
Nicole’s work with the wordsmith community is all about learning to do business and marketing in a mindful way. The rules of her Marketing for Wordsmiths group are quite simple: show up by supporting group members with kindness and respect. That ties in perfectly with my own business values (and life values, to be honest), which is why it’s such a pleasure for me to be involved in the work Nicole does.
She runs several courses and challenges to help wordsmiths write for their dream client, and she also coaches 1:1. Her Content School, a step-by-step deep dive into wordFLOW, is available at its beta rate of €300 until the end of 2020.
Nicole offers a free 4-week Content Challenge, which will help you grow your content from draft to publication, communicate your message and mission with panache, and serve your audience from a place of abundance. Click the button further down this page to get started.
How do you describe what you do for work?
I'm a bilingual content curator & abundance marketing coach. In a nutshell, I'm all about green living, great writing, and good business. I built my dream business writing for eco brands and initiatives and I help fellow entrepreneurs build their version of an all-around nourishing business, fueled by abundance marketing and R.I.C.H. content.
What's your favourite thing about working freelance?
Really being able to working where my business brilliance and business bliss overlap every single day. I think that's an immense luxury. And of course I like working from home, because nothing much disturbs my working life, not even the current situation! I'm able to serve my clients and connect with the community I have online, and that's such a blessing.
Where do you usually work from?
My office is in my house. It's not big, but it's mine and it's absolutely my bubble with my books and my favourite reading chair. I really love it here. I made a point of making it a space that I love coming to every single morning - well, 5 mornings out of 7 - and that I enjoy being in, from the carpet, to the colours, to the books. I will work in the garden in the summer, if possible, just because that's where the dog and the cat go! In winter they're my office pals, snoring on the heated floor...
What does a normal working day look like for you?
I start pretty early - I get up between 4am and 6am. I don't set an alarm, I'm just naturally an early riser. I get up and take the dog out for a walk, then have my first cup of tea and do some journalling. I'm in the office between 6ish and 8ish, depending on what time I've got up, but it's 8am at the latest. I'm at my most creative in the mornings, so I spend that time doing content creation for myself or project-based stuff for clients. Then I'll have a long lunch break, and I really need that time to come back to myself. In the afternoons, it's usually meetings, coaching, and anything that's community. I'm always learning, so some evenings I'll spend an hour on a course or something so that I grow a little bit every single week.
What one tip would you give other freelancers about running a freelance business?
Show up whole and dare to not just do something but be something, stand for something, then let the people who need that, your prospective dream clients, see you. That way, there'll never be a disconnect between the anticipated and the actual buyer experience — and that's when every buyer, down the line, grows into another strong voice for your purpose, another marketing coup.
Free resources
Nicole offers a free 4-week Content Challenge, which will help you grow your content from draft to publication, communicate your message and mission with panache, and serve your audience from a place of abundance.
